Product and Services

In the products and services section of your business plan, highlight the unique offerings you will deliver. Make it engaging, informative, and tailor-made for your customers!

Begin this section by highlighting the owners and their unique expertise that drives the company forward. 

If they have specialties or offer customized services, be sure to mention those as well. 

Illustrate their distinctive style and aesthetic, setting them apart from others in the industry. 

Additionally, if they're involved with nonprofits or on boards, include that info—showing their commitment to community impact.

Showcase the standout benefits and features of each product to captivate your target audience. 

Highlight quality by outlining how you’ll uphold exceptional standards in service and delivery. 

An engaging description will help potential investors see the true value of your business!

Elizabeth Kilbride is a Writer and Editor with forty years of experience in writing, with 12 of those years in the online content sphere. Author of 5 books and a Graduate with an Associate of Arts degree in Business Management, then a degree. Mass Communication and Cyber Analysis from Ashford University, then on to Walden University for her master’s in criminology with emphasis on Cybercrime and Identity Theft and is currently studying for her Ph.D. degree in Criminology. Her work portfolio includes coverage of politics, current affairs, elections, history, and true crime. Elizabeth is also a gourmet cook, life coach, and avid artist in her spare time, proficient in watercolor, acrylic, oil, pen and ink, gouache, and pastels. As a political operative who has worked on over 300 campaigns during her career, Elizabeth has turned many life events into books and movie scripts while using history to weave interesting storylines. She also runs 7 blogs ranging from art to life coaching, food, writing, Gardening, and opinion or history pieces each week.